The Fast Track to School Marketing: Strategy Meets AI
Civic Centre, Newcastle
In an increasingly competitive education landscape, effective marketing is essential for schools to attract pupils, secure funding, and ensure long-term sustainability. Falling pupil numbers and growing financial pressures mean every school needs to stand out, clearly communicating its strengths, values and impact to parents and the wider community. Strong, consistent branding is the foundation that brings all these marketing efforts together—it’s what transforms individual communications into a recognisable identity that parents trust, remember, and choose.
Join Schools North East for an interactive workshop designed specifically for school business professionals who want to understand how AI can accelerate and enhance strategic school marketing.
Delivered by Dr Kimberley Hardcastle, Assistant Professor in Marketing at Northumbria University, this session blends marketing theory with practical, real-world tools. You’ll learn how to develop a compelling school brand, use AI to refine your message, and create a strategic marketing plan that delivers results.
What You’ll Learn
- The foundations of an effective school marketing strategy
- How to define and communicate what makes your school unique
- Practical ways AI can help streamline and strengthen your marketing
- How to ensure your website and comms reflect your school and speaks to your community
- Real-life examples and ready-to-use ideas to take back to your school
- How to create and maintain a strong, consistent brand identity
Who Should Attend?
School Business Professionals, Marketing Leads, Head Teachers, CEOs and anyone responsible for promoting their school’s vision and values.
Don’t miss this opportunity to learn how to future-proof your school’s success.
Event Overview
Dr Kimberley Hardcastle
Assistant Professor, Northumbria University
Assistant Professor in Marketing at Northumbria University. She has a PhD in Marketing and is a researcher, writer, speaker & advisor in Responsible Artificial Intelligence, AI Education, Algorithms & Platforms, Branding and Consumer Habits. In particular, she is keen to understand the societal impacts of emerging technologies (AI). Kimberley is a co-lead in Education at Northumbria's Centre for Responsible AI.
Tyne Bridge Restoration – Travel Information
If you are planning to travel to the conference by car, please remember that the Tyne Bridge is currently undergoing major restoration works and is down to one lane each way.
We recommend avoiding the Tyne Bridge as there are expected delays of up to 40 minutes at peak travel times. Heavy congestion is expected on the Quayside route, Swing Bridge and routes to and from Redheugh Bridge and all approaches to the Tyne Bridge from both Newcastle and Gateshead sides.
Public transport is strongly advised when travelling to and from Newcastle city centre and Gateshead town centre, whether or not you now drive over the Tyne. For those who can’t use public transport, other river crossings that drivers could use include the A19, with the Tyne Tunnel connecting North Shields and Jarrow. Further west, motorists could cross the Tyne via the A1 on Blaydon Bridge or Scotswood Bridge, which connects the A694 and A695.
Whichever route you decide to use, we advise planning ahead, allow more time for your journeys, and expect delays.
More information about parking, public transport & journey here!
Public Transport
You can easily reach the venue by Metro: 2 minutes from Haymarket, 6 minutes from Monument, and approx. 15 minutes from Central Station.
From Central Station, it’s about a 6-minute drive. Sat Navigation: NE1 8QH
Parking
A public car park is located at the rear of the building. Please note that parking is metered and available on a first-come, first-served basis.
Alternatively, you can park at the John Dobson Street Car Park, which is only a 4-minute walk from the venue. Please see their website page for further details.
Arrival
Please register your arrival at the Schools North East registration desk.
WiFi
To access the Wi-Fi, please download the Purple Connex app, search for the venue, and you’ll be connected. QR to Purple Connex below:
Please use the form below to book if you have any issues click here to open in your browser.
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