Brand Identity - what makes your school unique?

23rd Apr 2013

More and more learning establishments are becoming aware of the need for a more "Consumer" focused strategy when it comes to promoting themselves. In many cases the reputation of a school is based more on what people THINK you stand for as opposed to what they KNOW. This full day workshop will help you analyse, evaluate and communicate the values of your school in order to build a great brand.

The aims of the workshop are to:

• understand your values beyond the school gate
• bring values together to create a brand
• identity - it's meaning and process
• deliver your message
• monitor the gossip tree
• manage a brand crisis for a positive outcome
• understand brand asset and its value for the long-term

The event will take place on 23rd April 2013, Close House Hotel, Wylam, Newcastle upon Tyne between 9.30pm and 4pm.

Cost: £200 per delegate

10% discount SCHOOLS NorthEast member schools.

To book a place please download this application form or contact Joyce - 07920453690